Vodafone and WindTre tow Iliad for youInstitute for Advertising Self-Regulation, proving that they are right and the French operator wrong. The company was defeated for four adsthree of these were found to be misleading, while the fourth was found to be insulting and derogatory.
One of the ads claimed that more than 9 million people had already opted for Iliad’s services, but the two operators said it was an exaggeration. In fact, 9 million would be the users – or at least the subscriptions – but that these 9 million contracts correspond to 9 million different people has yet to be verified. And here is the first one struck. That ad, order theIAPmust be removed from all web and social channels within five days.
Then there’s the billboard where Ilias brags about a prize he’s receivedGerman Institute for Financial Quality: “Best operator for price/quality ratio”. The price is there and it really exists, but Iliad had limited itself in its advertising material to mentioning the certification, without explaining, however, which entity it came from. Another blow, another order to remove the ad.
And then the promise to guarantee a service from help within 25 seconds of the user’s call. Basically, the customer calls the service number and should speak to a real operator in less than 25 seconds. Vodafone disputed this finding, claiming to have conducted investigations and noted longer waiting times. Ilias defended himself by claiming it was an average, but it wasn’t enough. This advertisement must also disappear.
And then the most curious case: making an analogy with troubled love stories, in a post on Facebook, Iliad compared the rival operators with a lying and unfaithful friend. “He’s only told you lies, but summer is here for a change. And then change operator “. Yet another not of the jury. It cannot be said, it is disrespectful. And then this ad must also be removed within five days. Iliad has already said that it will adapt to the requests of the Institute.
Source: Lega Nerd
