In some countries TikTok i will also sell event tickets. It starts with WWE wrestling and concerts from singer Demi Lovato. ByteDance, the Chinese parent company that owns the app, has entered into a partnership with Ticketmaster.
Tickets can be purchased directly in the official TikTok application, without having to access other web pages.
It’s yet another move that demonstrates TikTok’s interest in music, an important part of the social’s success. TikTok will not only sell concert tickets, but it looks like that too ByteDance is working on a Spotify competitor called TikTok Music. Once the latter service becomes active, ByteDance will likely attempt to further monetize its users through ticket sales and merchandising.
The collaboration with Ticketmaster it is already bearing fruit. In the US, TikTok users can already buy tickets for the latest events from Demi LovatoOneRepublic, Usher, the Backstreet Boys and the WWE. Beyonce is expected to be added to the list of artists who will use the app to promote their concerts soon.
Artists and event organizers can insert a special link pointing to a page to purchase tickets within TikTok. Ticketmaster has also made similar agreements with Pandora and Spotify over the years.
Source: Lega Nerd
