In recent weeks, we have seen new integrations into social networks and platforms in general. All these integrations are aimed at generating economic benefits for the companies behind them, and while they may be logical combinations, the truth is that we are seeing more and more convergences pulled up the sleeve.
Now it’s Spotify’s turn, just a couple of days after announcing that TikTok would start selling event tickets, the streaming music and podcast platform will now do the same just for concerts. It’s called Spotify Tickets and is already on trial in the US..
This new feature in Spotify is not integrated into the app and is, in fact, this is a separate page where you can see the various concerts for which there are tickets so that any user who wishes can buy it. On a general level, this is an expected movement, but why now?
There is no clear answer to this question, perhaps the fact that TikTok is integrating this feature made the streaming music platform decide to join in this victory. Yes indeed In the case of Spotify, the new platform is rather timid and the actual available gigs can be counted on the fingers of both hands..
Also, they can only be found in the United States, so we think the feature still has a long way to go to compete with the big concert ticket companies. Spotify commented that they are doing a test at the moment to check the reception of this feature..
Perhaps the biggest change is that Spotify now has its own ticketing platform instead of the classic on-platform method. And that’s what Spotify already allowed buying tickets, even if it was through one of its partners, and in order to do so, it forced users to visit these pages..
Everything stays at home now, and that might be what Spotify is looking for. The absence of an intermediary means that the platform can receive a higher percentage when selling a concert ticket. The approach is not bad, although the truth is that it is difficult to compete with big companies like Ticketmaster or StubHub..
Source: Computer Hoy
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
