The Privacy Guarantee announced that it had opened an investigation against FakeYoua site that has become hugely popular on social media that allows you to “borrow” the votes of various VIPs, including Gerry Scott, Silvio Berlusconic even Giorgia Melonic.
It uses a technology of deepfake audio to mimic the voice of celebrities and use it to read texts freely written by users. FakeYou can only be accessed from the browser and is not available in any Android or iOS app.
The Guarantor fears that the service will be used for abuse. Furthermore, the authority states that a person’s voice also belongs to his or her personal data and must therefore be protected.
FakeYou is owned by an American developer: Brandon “Echelon” Thomas, who was invited to clarify the nature of the site as soon as possible, for example by explaining how the voice of famous people is copied, as well as the type of data processed by his company. The guarantor also wants to know the location of the servers used to store the data of Italian users who browse the site.
The Guarantor’s concerns are focused on the potential risks that may arise from the improper use of personal data, such as the voice
reads a short note published by the Guarantor.
FakeYou basically just acts as a link and hosts the submissions uploaded by individual users. The same site explains that celebrities are free to ask for their submissions to be removed from the site simply by writing an email.
Source: Lega Nerd
