It wasn’t a good year to buy a smartphone, It was terrible at 2022 sales level. From Counterpoint Research, they compiled all the data on smartphone sales figures in 2022 and came to a very worrying conclusion for major manufacturers: it was the worst year in the entire decade.

During 2022, smartphone sales fell, especially in Europe. iPhone 14 sales are the lowest in Apple history since the iPhone 5 released in 2012. But it wasn’t just a bad year for Apple. Samsung, Xiaomi, Oppo, and Realme also saw how their sales fell little by little in each quarter of 2022.

Smartphone sales fall in 2022

In fact, we’ve been seeing this devastating sales data coming in for a while. Apple’s last quarter financial results announced weak sales figures compared to the same quarter of last year.

In fact, Apple was smothered with cookies on Christmas 2022 Up to 14% drop in iPhone salesAccording to IDC.

Smartphone sales fell sharply

The study conducted by Counterpoint Research shows that The smartphone market in the European Union fell by 17 percent compared to the previous year (2021). Overall, a total of 176 million smartphones were sold. The lowest figure since 2012.

The drop in iPhone sales means: 28% drop compared to the previous year. Samsung sold 25% fewer smartphones during the year.

“Inflation has stabilized and prices have fallen, leading to hopes for a higher interest rate for the rest of the year.”

Jan StryjakThe assistant director of Counterpoint Research believes things won’t improve in the first half of 2023, but demand for smartphones could pick up by the end of the year.