even though it’s true Apple reigned firmly in certain regions, such as the United States or Japan., Samsung has done it internationally. At least… until now. The latest data gathered by GlobalStats shows that Apple is overtaking Samsung to become the market dominating King with regards to Samsung. smartphone sales And active users.

surprise: Apple is the largest smartphone manufacturer on the market, ahead of Samsung

Apple dominates smartphone sales, according to the latest data collected by GlobalStats

We recently discovered that Apple manages up to 75% of high-end smartphone sales, now an even more historic milestone. Apple surpasses Samsung in sales figuresHe dropped the South Korean multinational company to second place.

Maybe that’s why Samsung asked reverse the situation With a very aggressive marketing strategy that invites iPhone users to test their Galaxy S23 via a web app.

Apple reached 27.1% market share in February 2023

Samsung took over Largest smartphone market share through 2022. However, in the last 6 months its location has been dangerously threatened due to the number of active iPhone users. as much as In January and February 2023, Apple surpasses Samsung’s market sharethough not by a particularly high margin.

Market share figures in smartphone sales of the main manufacturers in the industry

In October, Apple had already surpassed Samsung’s sales by a 0.2% market share gap. Samsung rebounded and held the first place. Apple’s market share by month November And December of 2022 27.48% And 26.98% respectively. Samsung also gained market share in the same period. 28.33% And 27.38%. A little ahead of Apple.

till he comes surprise. In January 2023, Apple 27.6% While Samsung gains market share, 27.09%. a small difference of only 0.5%, maintained over time until FebruaryApple’s iPhone sales capture market share 27.1% Samsung is a 26.75%.

It is estimated that there are 1.85 billion active iPhone users

Currently, there are a large number of people using an iPhone around the world. According to data analyzed by Atlas VPN, there are 6,840 million users using smartphones on the planet. 1,850 million have an iPhone and 1,820 million have a Samsung terminal.

All this despite Apple not having big iPhone sales, iPhone shipments last Christmas. fell 14.9% year-on-year in the last quarter of 2022.

Apple and Samsung will continue to engage in an endless battle for supremacy in the smartphone industry.

Other manufacturers in the industry such as Xiaomi, OPPO or Huawei have had to make do with a much smaller market share for their part. In February 2023, Xiaomi reached the market share. 12.29% When buying OPPO 6.86% and finally Huawei got the market share. 4.84%.

We’ll have to wait to see if Apple’s lead in smartphone sales is approximate. Will it be a one-time event or a long-term trend?. Even so, we’ll be here to tell you.