According to The Wall Street Journal, there are still users acquiring mobile devices around the world and precisely in the United States With few features on the market. We are not talking about low-end smartphones, we’re talking about the ones that dominated the market a few years ago. Nokia is a perfect example of a brand that continues to sell non-smartphones.

A trend towards non-smartphones continues

It’s been a long time since we talked about anything other than the iPhone.Galaxy, Xiaomi or any brand about to launch a new device. Wall Street Journal, Generation ZYoung people born from the late 90s to the beginning of 2010, They pay attention to cheap mobile phones as an alternative to use.. Interestingly, executives do the same with Nokia devices.

iPhone 14 Pro Max alongside Samsung Galaxy S23 Ultra

Smartphones as advanced as the Samsung Galaxy Z Flip 4, instead of buying an iPhone 14 Pro or other high-end smartphone, prefer to leave notifications and endless scrolling on the screen and select text messages and voice calls. Nokia is the brand capitalizing on this trend.. According to an executive at HMD Global, “this is no small trend.”

Latest Nokia phones are attractive to Gen Z

A small investment to disconnect from day to day

There are options starting at $40., color screen, wireless headphones to use bluetooth, and the camera is so weak you won’t have any details. Sure, it’s a low cost that many teens consider disconnecting from their daily lives and being available to their friends and family.

An 18-year-old’s WSJ reference shows he was being looked after while using his $40 Cingular Flex phone. so much so that other friends thought to buy the same device and use it in their daily life. He clearly states in his statement a great truth: «(…) we feel like slaves to our phones, like robots that constantly scroll, even at parties».

Nokia mobile phones with KaiOS

As Apple users, some of us use one of these keyboard phones with a basic black and white or color display rather than the one that existed in previous years. Exchange of messages and calls was in vogue, now operators offer this communication for free within tariff plans.

Finally, Testimony of an English teacher declared that his employment at a prestigious university was very intense, always in all possible directions. He doesn’t want a cell phone to compete for his very limited time and attention..

Would you choose a non-smart secondary cell phone? It will be a good test to see how much we can free ourselves from our daily technological life. With a research done 1 year ago, it was revealed that Nokia, which has an operating system like KaiOS, has a 2% market share.