If there is one thing that is certain, it is this. Netflix He’s not having his best moment. This inevitably leads to the need to take action to resolve it. What the company is trying to do for now is questionable to say the least. One of them is to try to prevent how many people share it without getting paid more for it. And from what is known, this is not going exactly as the platform intended.
Testing currently in progress is limited to a few country regions in Central and South America and the results obtained are not entirely optimistic. According to known data, the return to Netflix guarantees a great failure if it continues its course of action, since it will not even increase its income in this way, and moreover, because it has a boomerang effect. Waiting wasn’t too complicated.
What specifically are we talking about?
One of the two actions that Netflix has announced to get out of this recession is to offer a cheaper rate (more revenue) to users with ads and, in addition, try to prevent users from sharing accounts they have. without taking additional money for it. In the first case, we are waiting for the delivery of the subscription. In the second, they started with testing, which consisted of identifying users who did this and, if found, sending them a message that offered them the possibility of paying more—again, more revenue—or stopping the abuse. account.
And the resulting response, at least, could not have been more disappointing than what was stated in the information source. At least in Peru, contacted subscribers made the decision to delete platform due to inability to share users. And that was predictable because more money is being asked for not offering something tangible and new in return. But in addition to that, according to published data, not all who did receive the relevant communication, which means Netflix’s cannot reliably detect anyone who does this. Reality doesn’t look good.
Netflix has to start the house from the roof
That’s key and the thing that makes sense. Option to launch for a while many premieres of dubious quality It is no longer something that attracts the attention of users. These see much better content on other platforms. And that’s why they choose to unsubscribe and switch to options like HBO Max or Disney+.
That’s why you should change the quality of the content before looking for any kind of income. A Example of how things get done well Stranger Things 4. This installment has the best premiere ever on the platform (in its first week at least) for obvious reasons: it’s a brilliant creation and a prestigious franchise. Therefore, this is the way to go.
Otherwise, things get very clear in the first tests to avoid sharing accounts on the VOD service. Will Netflix change its acting style?
Source: Cincodias Elpais
