Apple TV+ may partner with Paramount+ to offer two services in one subscription
Apple+ and Paramount+ could partner by offering their services in a duopoly that could be interesting to streaming consumers
Apple wants to be part of the change in streaming services. Possible deal with Paramount+ offering both platforms at a lower price than offering them separately. Current costs are 9.99 euros (same amount in dollars) and Paramount+ is $11.99 per month. This service is currently not available in Spain. The report was reported by The Wall Street Journal.
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Collaboration history between Apple and Paramount
Previously, Apple partners with ViacomCBS (now Paramount) to offer a bundle of Showtime and CBS All Access channels at a 50% discount To Apple TV+ subscribers. This deal was canceled in the following months after the new Paramount+ service went live.
Despite Apple’s efforts to get exclusive sports, music or documentaries, until the launch of a revamped app, It is a service where competition is not high. Netflix, Amazon and HBO Max (now Max) are the main ones that concentrate the largest amount of the market in the world.
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If the agreement is reached, it will be one of the most competitive agreements
The deal will be very interesting in Mexico and Latin America. Paramount+ currently owns streaming rights to the Premier League and owns the CONMEBOL Libertadores at the Latin American level. Something similar could happen in other countries, it could be a nice combination of entertainment for football.
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It will all start with the starting price, in addition to the fact that Apple has a service pack (Apple One) that can be expanded by adding Paramount+. Initially both services would be offered at a competitive priceNo specific figure is used, but on average it might be $15 per month (unless there is a higher figure). It is also necessary to take into account that Apple recently increased the prices of its services.
If they reach a deal, Paramount+ could accelerate its launch in more countries like Spain. They are currently available in Europe in France, Germany, Austria, Italy, Ireland, Switzerland and the United Kingdom. Paramount+ also makes a difference by offering original content, movies, TV series, as well as sports content..
Apple and Paramount don’t seem to have anything in common, but together they could make an interesting entertainment duo.
Source: i Padizate
