Apple TV+ movies didn’t do well at the box office, but that’s okay

Apple TV+ has released interesting movies in recent weeks, but the video-on-demand phenomenon has turned out to be “profitable”

Apple TV+ movies didn't do well at the box office, but that's okay
Apple TV+ is a growing platform

Cupertinos have entered fertile ground, but sometimes it doesn’t work out the way everyone expects. Apple TV+ has both award-winning movies and series, but unfortunately this does not translate into box office success. Despite the good news for Apple lately, the expense is huge. A new report shows that Apple’s last three movies made a profit despite the fact that the box office did not increase enough.

The latest movies, two of which are Oscar-nominated, are profitable for Apple

According to Variety, Cupertinos spent nearly $700 million on three moviesThese are the Moon Killers, Napoleon and Argylle. It all started with a rumor that commented that Apple had grossed over 150 million at the box office, but that’s not the whole story.

Total box office revenue was $466 million.. Doing simple numbers doesn’t seem entirely profitable. Martin Scorsese’s film cost approximately $215 million, of which it grossed $157 million at the box office. The top grosser was Napoleon with $221 million. The last one was Argylle with 88 million dollars.

Image featuring Apple TV+ posters in 2024

Apple TV+ will have big premieres in 2024

It also doesn’t compensate for Apple TV+ subscriptions, but we’re forgetting one small detailApple is collecting more Comes with video on demand. You can purchase or get a movie from iTunes or Amazon Prime before it comes to Apple TV+ and after it’s released in theaters, by integrating the platform into the Apple TV app.

Lease costs range from $19.99 to $24.99 for purchase.. Users were eager and deposited large amounts of money, resulting in at least two Apple TV movies becoming profitable, according to Variety.

If subscription and cinema are not compensated, video on demand will be played.

Moon Killers

‘Moon Killers’ can now be watched on Apple TV+

For the simple fact that they are interesting movies, we think: people were curious enough to rent or buy rather than expecting it to be under a subscription model. we are talking about Assassins of the Moon and NapoleonVariety stated that these were due to side income sources.

Both films were among the top 10 highest-grossing films in 2023Scorsese’s film remained at number one for a month. Spirits’ development may be even better, as it garnered 13 nominations for both films. That will be decided this Sunday at the 96th Oscars.


Joaquin Phoenix plays Napoleon Bonaparte in new Apple TV+ movie

Will this pattern repeat in 2024? It is clear that Apple will be more concerned about the performance they can generate in terms of revenue in all possible media and the awards that can be received in the relevant period, rather than the investment in their films.

Source: i Padizate

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