As 2025 progresses, mass data reveal interesting trends. Nielsen’s data in the first period of 2025 in the USA, Netflix pioneered the preference of the people, others remained in the battle of consolidation, but real innovation The destruction of Apple TV +in the top 5 is on this greedy list for the first timeAn important milestone that emphasizes the growth and quality of its original content.

The rise of Apple TV+ in these racs coincides with a wider decentralization tendency in the flow. Netflix quota decreased significantly in the most watched topicsIn the first half of 2025 in 2021, it goes below 50% in the first half of 2025. This reflects an increasing competition of competitors such as Amazon, HBO, Hulu and Paramount+.They all managed to position the series in the top 10 this year. Interestingly, Disney+ has not been able to put any of its original series on this list.

Interesting thing Nielsen’s data is to present a panorama measured by total visualization minutes. And the original series that attracted attention in the first half of 2025:

1. Squid game (Netflix) – 15,074 million minutes
2. Accessible (Prime Video) – 13.313 million minutes
3. Night agent (Netflix) – 12.219 million minutes
4. Ginny and Georgia (Netflix) – 10.201 million minutes
5. Condemnation (Apple TV+) – 9.275 million minutes
6. 1923 (Paramount+) – 8.536 million minutes
7. Pitt (MAKS) – 8,227 million minutes
8. Handmaid’s Tale (Hulu) – 8,165 million minutes
9. You (Netflix) – 8,097 million minutes
10. Landman (Paramount+) – 7.826 million minutes

Apple TV +’s wonderful bet

The Senior Series was the pioneer of Apple TV+ on this list. With its interesting pioneers and careful production, the second season fascinated the mass of approximately 9.3 billion minutes and reinforced itself as a cultural phenomenon. The series uniquely investigates both the recognition of criticism and the identity, business and corporate control problems that won a solid follower base.

Considering that Apple has already renewed the severance pay for a third season and the impact and purchase of the series, it would not be unreasonable for the universe to expect to expand in a potential fourth season, and to maintain the deep narrative with many spectators.

Netflix and Prime Protect video forces, while the rise of Apple TV+ Kealant’s success shows that the quality of the original content can lead even in a saturated market.. This diversification of the most watched topics not only benefits developing platforms, but also audience a broader and more competitive range of options and forces a continuous evolution in digital entertainment.

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