The reasons are not the most relevant, but Disney+ announced an increase in prices for accessing streaming video content. This only confirms that the way we currently operate is not sustainable with its associated costs. So, one way or another, different services will be adjusted, which will mean that users will have to pay more or take on options that were previously unthinkable.
Disney+ offered one of the cheapest options on the market to date; it made sense at first as it was one of the last to hit the market. But this will be something change as described by the company itself. And the date the tortilla will open is much closer than you think: December 2022. Come on, here.
Disney+ made this
Basically, it’s a price increase, and not exactly less. The company stated that if you want to keep your service active on the aforementioned date without having to support ads, you have to pay. €10.99 per month (we exchange euro-dollar directly). In other words, the psychological limit of ten euros has been exceeded. A nearly 40% increase as the current quota is 7.99. Come on, they didn’t walk with half measures.
Of course, if the increase doesn’t suit you for some reason, the franchisee firm like Marvel or Pixar, 8th day of bimembrewill have the opportunity pay the current 7.99 €, but you will have to put up with the ads on the platform (how this will work is not specified at this time). An escape route, yes, but one that goes against the idea that VOD services were born. The truth is that if you want to keep the user and not pay more, this is the remaining escape door.
Profitability is the key to all of this
As much as streaming video platforms have tried, not all of them are truly profitable in practice. And that has led some to have their days numbered (an example of HBO Max that will merge because Warner isn’t having a great time). In fact, we should not forget all the moves Netflix has made to achieve its profitability target.
Reasons for this: very facesexcessive in many cases; fierce competition between all platforms; and blunders in bringing franchises to the screen – because the user becomes more demanding due to huge offers – are some examples. And apparently, all of this points to the fact that some services we now know will eventually be obsolete. Soon or later. Come on, pizzerias will be given the effect at home – those years ago there were as many pines in the forest, and now they can be counted on the fingers of one hand.
the point is now Amazon’s price hike doesn’t seem too serious and excessive. And besides, the way Apple works makes a lot of sense in the world, doesn’t it?
Source: Cincodias Elpais
