Netflix loses #1 as streaming platform with highest audience
By a small margin, but Netflix is no longer popular with users!
leadership Netflix staggered for months with no sign of recovery. After years as the absolute leader in this industry, The service lost its top spot as the platform with the highest ratings. Exceeded by the least expected option, according to a recent report Can you guess which one it is?
- Apple TV on Windows
- Download movies from Netflix
- Turn on the TV with Siri
- Apple TV Must Watch Series
According to the JustWatch report evaluating the performance of streaming platforms in the United States, Netflix ranked second with 20% market share in the first quarter of 2023, just behind Amazon Prime Video with 21%. In the same list, Paramount+, whose market share increased from 4% to 7%, surpassed Apple TV+, which remained at 6%.
In the first quarter of 2023, The number of subscribers remained the same on Apple TV+, Disney+ and HBO Max. However, JustWatch states that this scenario may change soon.
Prime Video remains the largest streaming platform in the United States in the first quarter. Paramount+ outpaced Apple TV+ after a strong quarter of earnings, but still lags behind the biggest players. Disney+ and HBO Max are still vying for third place, but after losing subscribers in the first quarter, Disney+ could soon lose that race.
The final roster left the contestants at:
- Amazon Prime: 21%.
- Netflix: 20%.
- Disney+: 15%.
- HBO Max: 14%.
- Hulu: 11%.
- Superior +: 7%.
- AppleTV+: 6%.
- Others: 6%.
The rise of new streaming platforms in recent years will undoubtedly be a warning to Netflix. Since then, the situation has become increasingly difficult for the company, which recorded the largest loss of subscribers in its history at the beginning of 2022 and has since experimented with entirely unconvincing new strategies to retain them.
However, it has surprisingly retained an enviable second place against Amazon’s service since its launch. Disney+ was listed as the competitor who would give him the most fights.
But in the streaming war, everything can change from one moment to the next, depending on what each service has to offer. Apple TV+ has announced a million-dollar investment in original movies, the latest ones. Disney+ is dedicated to series from the Marvel and Star Wars universes, while HBO Max does the same with offerings for new audiences, as it did with House of Dragons or The Last of Us.
Source: i Padizate
