According to the latest report from analysis and statistics firm Canalys, the global smart personal audio market has seen a significant increase in the third quarter of 2024. Total shipments reached 126 million units, up 15% year on year. There are several Indices for and against Appleit’s best to keep it that way Undisputed market leader ahead of Samsung thanks to AirPods and Beats.

China represents the biggest competitive threat to the smart personal audio market

Canalys shows: Mainland China leads the shipping of open format devices, capturing 59% of the global marketAs well as covering other regions such as North America and Western Europe. Audio solutions for active outdoor lifestyles are why these devices are becoming more popular in these regions.

Canalys research director Cynthia Chen notes that “the open form factor device segment was a notable growth area this quarter.” These alongside the growth in health and fitness trendsThis has greatly contributed to the growth of the audio market in several consecutive quarters since the same period but from 2023 onwards.

Shipment growth of global smart personal audio market at sub-region and category level

most requested devices are classified in the category Open Wireless Stereo (OWS), for which Chinese brands such as Shokz and Sanag have managed to become the main suppliers. It can A serious threat to Apple in the future Canalys stated that they can grow rapidly in the international market. Your short-term success strategy Launching entry-level products that appeal to consumers. The next challenge will be to have better quality and innovative offerings that allow them to continue to compete.

These brands combined shipments of approximately 71 million unitsrepresenting 56.1% of the market share. They managed to grow by 15.3% annually. One competitor that has proven its “focus on technological innovation and differentiation” is JBL with its latest touch-screen charging cases.

Apple reinforces itself with AirPods and Beats despite a decline in growth

Global smart personal audio shipments and growth Q3 2024

In recent months, Apple launched the new generation AirPods 4, which are divided into two series, one entry-level and the other mid-range, although they offer active noise canceling feature. In addition, AirPods Pro 2 continues to be updated with new features through firmware, although users are waiting for the third generation. As a result of these launches; Apple managed to become the shipment leader in the smart personal audio market with 21.3 million shipmentsThat leaves almost 17%. It decreased compared to the same period, but last year it was 9.2%.

In case of sending TWS (True Wireless Stereo) market reaches approximately 20 million units shippedAlthough there is a similar decrease (9.3%) compared to the same period in 2023, it has a share of 21.4%.

Worldwide shipments and growth of TWS market Q3 2024

Samsung is well away from Apple, coming in second on both lists. It has a global market share of 8.7% and 9% in the smart personal audio and TWS markets. The last brand is Sony with 4.4% market share.

Apple should be aware of moves made by Chinese manufacturers by 2025This is the year when we’ll likely see the third generation of AirPods Pro, the upcoming Powerbeats Pro 2, as well as some other headphone refreshes.

Finally, Canalys concludes: “In this crowded market, Each supplier must prioritize advances in core technologies Like active noise cancellation and spatial audio.” Something Apple has managed to do with the new generation of AirPods, although some users may not be entirely satisfied. On the other hand, “it’s worth exploring options for striking colours, translucent fabrics and branding to attract consumers.” The collaborations highlight Canalys as a central point for capturing the attention of consumers and strengthening both new and established markets.

Beats Studio Pro x Kim Kardashian’s new colors

Beats’ options have been tempting, to the point of collaborating with entertainment and sports celebrities like Kim Kardashian and Shohei Ohtani. This line of Apple headphones is a product that has proven to be solid in terms of personalization of products. Will Apple manage to maintain the top spot in the smart personal audio market?

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