In the second quarter, during the Apple Financial Results Conference, the company said that iPhone sales have gone well thanks to other things, thanks to the impulse that allows the iPhone 16e to come to the market. Marketing of wearable devices, accessories and home devices produced in its name 7,520 million dollars.

A Carsy -Study shows the sale of wireless stereo wireless headphones (real wireless) 18 % grew And Apple remained an undisputed leader thanks to its AirPods.

Something similar happened at the end of 2024 AirPods, which reigns in the sector with a market share of 23.3 % And in front of other manufacturers like Sony or Samsung.

Apple combines in a market that does not stop growth

Wireless headset sales figures increased by 18 % compared to the same period of the previous year. This is the highest sales expansion of such devices since 2021, 78 million pieces.

Canalys shares market analysis

The most important players in the sector are to invest in new designs with decorative elements such as better materials, colors and corrupted coatings, crystals and metal inlays.

Apple is leading once again 18.2 million Airpods sold. In this case, we are talking about the numbers that twice the producer numbers in the second position in Xiaomi. Samsung, 5.6 million units were sold.

The main manufacturers of the tws industry

It is possible that a large percentage of wireless headset sales will be caused by consumers’ concerns of a possible price increase due to the US tariff policy.

Currently, Apple has more than 50 % of the headset market share in North America.

In summary, Apple adopted 23.3 % of wireless headphone sales in the first quarter of 2025. In the same time last year, Tim Cook’s bite Apple logo’s company received 16.2 % of sales. Data also include Beats sales.

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