Regarding the unexpected announcement of Powerbeats Fit this week, Apple bosses opened the details about the “universe” of the sound that developed the company, and actually left an unexpected and unexpected result. Although each product is aimed at a certain audience, according to its daily activities, sound and budget demands, Beats products have a common point with AirPodsrenewed this year.

Apple Music and Beats Vice President Oliver Schusser, in an interview with Macworld, Apple, then Airpods Pro 3, a innovation of the PowerBeats Pro 2 for the development of a heart rate sensor announced. This Developments do not lock a product**, but they wander between the two lines, both from those looking for a device to train, as well as those who prioritize integration with iPhone or Mac.

“Beats Apple”

Oliver Schusser, Vice President of Apple Music and Beats

In a blunt expression during the interview, Schusser said: “Beats Apple”, Apple’s interest in these headphones in favor of Airpods. Nevertheless, he announced that Beats maintained his own personality.

Schusser also clearly stated that the brand would continue to focus on young consumers and value a blunt sound profile and a more bold design. Also, unlike the AirPods, Beats are determined to extensive compatibility: their devices work without friction in both iOS and Android.This extends the scope of the brand beyond Apple users.

Apple Music and Beats Vice President He had the opportunity to talk about Apple MusicTo argue that the platform social functions such as sharing reproductive lists while promising more consistency between devices. With iOS 26 and MacOS 26, the user’s experience is required to be the same independent of which headphone set listens to music..

When it has been controlled by iTunes to apple music and guiding rhythms since 2020 for more than twenty years, there is no better resource to talk more from Schusser to the benefits of rhythms and Airpods and the plans that Apple has with every line, The difference is less in what they carry inside and more about how each user wants to experience music experiences..

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