Within this ecosystem, Apple AirPods continued a dominant position especially among iPhone users. However, a new report shows that growth is stagnant, although the market share remains stable in the USA. The solution of the company’s headset sales can be at the next launch of AirPods Pro 3It is a highly anticipated model that promises to bring important news and attract both buyers and existing users.

Right now, Airpods, Samsung, Sony and Bose, such as options than competitors, such as increasing pressure is faced with an increasing pressure. Apple launched AirPods Pro 2 in September 2022, and the H2 chip contained a better integration with an advanced noise cancellation and search function.

AirPods 3 is a great opportunity to revive Apple sales

According to data published by Consumer Intelligence Research Partners (CIRP), they announced that the penetration of Bluetooth headphones in the United States has grown slightly. According to CIRP, 44% of iPhone users use Bluetooth headphones compared to 41% of the previous year. This group Select AirPods, a figure that shows a small increase compared to 59% and 57% of 2023.. Around this 26% of iPhone users in the United States currently have AirPods. For now, it holds the role of Apple, but does not expand significantly.

Recently, the AirPods Pro 2 has reduced a significant discount throughout the Amazon Prime day and dropped it from $ 249 to $ 149. CIRP, this strategy An apple and Amazon effort to liquidate the current inventory before a new model arrives.

Airpods Pro 3 is expected to be announced in September with the new iPhone and Apple Watch models in September. An active noise cancellation (ANC) of the new version is rumored to have a significant improved, optimized sound, design improvements, and the most interesting, the possibility of watching heart rate.

CIRP, as one of the most sought -after articles in Amazon, AirPODS represents an important opportunity to take advantage of high rotation products.In particular, in a context in which the iPhone update cycle slows down, the company will try to encourage the base base and keep a basic column in the growth strategies of wireless headphones.

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