Uber’s next innovation has nothing to do with a transportation-related service. What’s more, it’s not even something most of us take advantage of or love. According to a Wall Street Journal publication, citing internal sources, Users will see ads on videos and not only on our mobile phones.

Uber CEO Dara Khosrowshahi recently said: ads become an essential part of the company’s growth strategy. According to the executive, Uber’s active advertiser base had grown 80% year over year. In 2019, Uber Eats became the first company to have static ads and later expanded to the main Uber app in 2022.

Uber will come to us, not wheels

According to Mark Grether, one of the Uber executives, the app will display video ads while customers wait for the driver and during the ride. These can last up to 90 seconds, which is much longer than ads on most mobile platforms. He also confirmed that the company has plans. placing tablets in car seats to show ads to passengers.

If there’s one thing that can’t be denied despite its initial refusal, it’s that Uber knows how to reach us beyond being on wheels. The data it has about users includes places we visit and things we frequently order on Uber Eats. You also benefit from the fact that many drivers constantly check the Uber app during the journey. Even if, Uber says it won’t share individual user data with advertisers.

Grether also gave the following example in his statement: how advertisers can benefit from this service. For example, a restaurant could target a passenger near one of their destination locations by running a video ad on the ridesharing app that a coupon for Uber Eats orders.

Like many other digital platforms that are putting more emphasis on advertising, Uber is determined to increase its ad revenue, which is estimated to reach one billion dollars by 2024. Therefore, these Will expand to Uber Eats, users will see them immediately after placing their order. During Drizlya company owned by Uber, It also adds ads to your app.

For now, it is known Uber will begin rolling out this functionality in the United States this week, the rest of the world will receive the update later this year. There’s also no detail on whether there will be a way for users to skip these ads or if they will be forced to watch to the end.