Foldable phones have emerged as one of the most remarkable transformations in the field of mobile telephony in recent years. These devices have a distinctive and distinctive design, but their success has found limited ground, mostly in China, where most of the units are sold.
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The Chinese technology market has turned into a highly competitive battlefield. Giants like Huawei, Xiaomi, OPPO and other brands have invested in research and development to produce high-quality devices.
This competition has led to continuous technological developments. produce increasingly attractive products for consumers.
(Keep reading: Google will also invest in foldable mobiles, here’s the launch date).
The main reason why the majority of foldable mobile phones find their main market in China, according to the Spanish newspaper ‘La Vanguardia’ lies in a calculated financial and commercial strategy of manufacturers.
As this is the case, being aware that sales may be limited elsewhere, They chose to focus on local success Before they expand into markets like the United States and Europe, where they are confident they will achieve a more decisive victory with conventional devices.
The YouTube channel ‘TechAltar’ reflected: Why does China seem to be the epicenter of foldable mobile opportunities?. To illustrate this point, they pointed to examples such as ‘OnePlus 10 Pro’, ‘Xiaomi 12’ and ‘Motorola Edge X30’; Although these were finally released internationally, they had a few months of waiting time before their release. For this reason.
But what caught the attention of many consumers were the cases around the ‘OPPO Find N’, ‘Honor Magic V’ and ‘Xiaomi Mix Fold’ devices whose launch had been expected for several months. The reason for this is that the companies seem to have no intention of launching it outside of China. This greatly limits its usability.
(Interesting: Who needs a flip phone?).
Most folding mobile phone models are for sale only in chinaexplains the reason behind the sales leadership in that country.
There are also important reasons behind the manufacturers’ decision not to carry their foldable phones outside of China. One of the main factors is the expenditure associated with this expansion.regardless of whether few or many units are sold.
Each market will include costs such as adapting software to different languages, providing dedicated customer support, and adjusting product packaging.
Moreover, each mobile device must obtain additional security certificates in addition to Google’s security certificatesincluding those of the phone operators that will sell it. These certificates are normally expensive on traditional phones but become even more expensive and complex on foldable phones due to their more elaborate nature.
on TechRadar Points to the marketing reasons behind the poor worldwide availability of foldable phones. This is because to promote these innovative devices abroad, companies will need to invest in advertising campaigns featuring local celebrities, which will increase costs significantly.
MARIA CAMILA SALAS V
DIGITAL SCOPE WRITING
TIME
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