Apple remains the king of premium, but its dominance has weakened compared to 2022. Huawei has quickly returned to the top thanks to the Mate 60 series, and Samsung is slowly taking back the iPhone maker’s throne with the S23 and foldables. Particularly foldable devices are becoming an important difference-maker in this field.
Regionally, China, India, the Middle East and Africa and Latin America lead the way, and India is considered the fastest growing premium market. In this industry, the ultra-premium segment, which includes phones priced at $1,000 and up, is the real star, accounting for more than a third of all sales.
What caused the growth of the premium segment? Analysts point to changes in consumer behavior. Smartphones are no longer just tools; They have become status symbols, especially in emerging markets, and consumers are willing to spend money for them. Additionally, promotions and other savings options make high-end devices more affordable.
Source: Ferra
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