Smartphone brand Infinix aims to conquer the youth in the country with a proposal that integrates innovation and technology at affordable prices. The company’s country manager, Joe Zhang, talked about the new team they will bring to Colombia and the goal they want to achieve in sales.
This is very positive. Since coming to this country, our vision has been to provide Colombians with affordable, high-performance devices that fit their lifestyle. Over the past six years, we’ve shown that a good-quality smartphone is within everyone’s reach.
Our target is men and women aged 18-25, young people who are interested in technology and want to buy a device suitable for their lifestyle at an affordable price.
Our focus has been to strengthen the features of mobile phones such as processor, storage and battery with fast charging. We are focused on delivering high performance device, especially for students and professionals who need a daily ally for their different activities.
We can highlight our latest launch, the Note 30 Series, in partnership with the Tesla Science Center, where we highlight 68w fast charging. Likewise, in Infinix, we have 4 lines, Smart, HOT, Note and Zero, which consider the different lifestyles of consumers. We currently have top three lines in Colombia.
There is no doubt that the rise of the dollar both last year and at the beginning of this year affected imported products, especially the technology segment. But keeping prices under control, The increase did not affect our sales. We continue to be the best choice in terms of quality and price.
We have launched the new Infinix HOT 30, a smartphone that promises to redefine technology, gaming and price standards. A gaming smartphone that delivers the best performance for less than $800,000. It is worth noting that this equipment is already available at retail chains such as Éxito, Cencosud and Falabella, as well as operators such as WOM. The goal of the brand is to open the market to other big stores.
The new HOT 30 has licenses and specifications to optimize the experience of Free Fire, one of the world’s most famous video games. In addition, our brand will be the sole sponsor of Free Fire League Latin America 2023.one of the most famous professional championships in the world.
According to Dane, 68% of the population who use video games do so more than four times a week; Bogotá is the city with the most demand, followed by Medellín, Barranquilla and Pereira.
We know that the country is an emerging market and we want to be that team that video game lovers are looking for.
The company aims to sell more than 20,000 units of the Infinix HOT 30 during the remainder of the year, thereby solidifying itself in the local market with its wide range of equipment among youth. We want to be the first choice of consumers in the player segment.
Source: Exame
