Available to US users starting September 12 TikTok Shop is a digital commerce experience that lets you find and buy products directly from the app.
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People They can explore a wide variety of products showcased in videos and livestreams published by brands and creators. These products can be purchased by labeling them, providing internet users with the convenience of purchasing the products they like with just a few clicks.
The platform has enabled a special tab called ‘Shop’ where the community can shop directly. Additionally, on brands’ and creators’ profiles, users will find product catalogs, reviews from other users, and the option to initiate the purchase right there.
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But that’s not all; TikTok has gone one step further. Introduce an affiliate program that allows creators to connect with sellers and earn money from their footage.
Sellers can also benefit from this innovation; because the platform offers them the opportunity to promote their products through ads, allowing users to discover products more easily and make purchases quickly and conveniently.
Regarding payment security; TikTok has opted for reliable third-party services. These not only protect user data, but are also managed by the United States Digital Service (USDS).
*This content was prepared based on information received from Europa Press with the help of artificial intelligence and reviewed by the journalist and editor.
Source: Exame
