TikTok became a ‘rival’ to Google and started showing quotes from Wikipedia in searches

TikTok is no longer just a video platform, it has become a “search engine” for information and news for many users. A reflection of this the app itself added quotes from Wikipedia to the search results from certain themes.

This week, Border He realized that the new feature had been secretly added to the app. TikTok spokesperson Zachary Kizer then confirmed to the North American website that the partnership had been going on for several months.

Wikipedia snippets appear when TikTok user scrolls down the search results page. Simply put, information appears among the highlighted videos and brings direct links to the page dedicated to the topic being researched.

Generally, Virtual encyclopedia entries appear in results for popular topics. For example, you may find links when searching for videos about singer Taylor Swift or the American holiday Thanksgiving.

However, according to the law Border, Wikipedia information displayed on TikTok is not consistent. In addition to showing outdated data for basketball teams, users report that they encounter quotes in different languages ​​on the app.

Other TikTok Knowledge Partnerships

in a closed way, TikTok invested in resources improving the platform’s search algorithm. In August this year, the app began monetizing search results by adding sponsored content among organic videos.

Thanks to a partnership with IMDb, content creators can link movie and series pages to videos published on the platform.. Searches also show some insightful quotes from Amazon’s movie and TV site.

in 2022 Google itself admits TikTok, Instagram and other platforms are influencing its “search reign”. According to major tech executives, nearly 40% of teens use apps to look for a place to eat lunch rather than searching on Google Maps.