Meta has announced powerful new tools for businesses and brands available on WhatsApp Business. These features include ‘Flows’, which allows users to make reservations and orders without leaving the conversation.
The company confirmed that alongside the ‘Streams’ functionality, it will also feature account verification designed to strengthen the authenticity of companies and provide greater protection.
According to Meta, more than a billion people communicate with company accounts through company messaging services: WhatsApp, Messenger and Instagram, every week.
This, with a prevalence rate of 71 percent, supports people’s growing preference for communicating via text rather than phone calls or emails.
(Learn: Ad-free social networks? Meta plans to charge users to remove ads).
In response to this trend, the company introduced new features. One of the most important of these is its function. ‘Flows’, which allow businesses to offer more detailed experiences in chat, such as booking seats on the train or making detailed orders from the entire menu.
Meta confirmed that these will be available to businesses worldwide via the app in the coming weeks.
(Our advice: Batteries! These are the next mobile phones to be without WhatsApp.)
Paid chats are not yet available in Europe, Middle East and Africa but are available in India where the company is expanding its plans. This allows people to add items to their shopping cart and shop directly from the conversation. Methods like UPI, debit cards and credit cards to cancel.
The Verified Businesses feature will strengthen authenticity on the platform. This update lets users know they are engaging with the right company during their conversation.
To obtain this distinction, interested parties must prove their authenticity to Meta. In return, they will receive a verified account badge that will give them significant advantages. This includes phishing protection, advanced support, and access to premium features.
(Read more: Meta launches Code Llama, its own coding tool for AI).
One of the standout features is the ability to create a custom WhatsApp page that can be easily discovered via web search and multi-device support. This means customers can find the company more easily; this can increase visibility and engagement.
WhatsApp has launched additional paid features for its WhatsApp Business app, known as WhatsApp Business Premium.
Although the application and its functions remain free to use, users who opt for a monthly subscription to the Premium version will have access to more complex tools designed to support the development and expansion of the company.
With a WhatsApp Business Premium subscription, people will be able to benefit from two main benefits.
The first is a WhatsApp website that offers companies a professional online presence. making it easier for customers to find and contact them.
The second is support for multiple agents on up to 10 devices and chat pairing that allows multiple people to communicate with customers from a single business account.
For those who want to try WhatsApp Business Premium, the company offers a 30-day free trial period.
Users will be asked to enter payment information but will not be charged until the period ends. It is important to note that the tools cannot be subscribed individually, but can only be used for a monthly payment.
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*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by the journalist and editor.