YouTube introduced the YouTube Premium Lite subscription plan, which allows users to watch videos ad-free in some European countries. It will no longer be available as of October 25, 2023.
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In 2021, the platform introduced Premium Lite as a cheaper alternative to Premium, allowing subscribers to enjoy ad-free content.
Unlike the other version, this plan was cheaper but did not include features such as offline viewing or downloading videos for background playback.
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YouTube Premium Lite is available in many European countries, including Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway and Sweden, for 6.99 Euros per month.
But the company subscribers after October 25, 2023, This plan will no longer be available. Therefore, users must choose to subscribe to the Premium plan, which costs 11.99 euros per month, or continue using the free version with ads.
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Despite this removal, the platform reported: Your users running on “different versions of Premium Lite” In response to feedback from users, creators, and partners to improve users’ experience.
Additionally, as a transitional measure, the platform is offering subscribers a free trial of YouTube Premium so they can learn about the additional features this more comprehensive subscription plan offers.
YouTube Premium provides an optimized viewing experience that allows users to access a multitude of videos without ad interruptions. before or during content playback. This feature also eliminates the appearance of third-party banners and search ads while browsing the platform.
Despite the removal of traditional advertising, users may still encounter promotional or brand messages built directly into the content by creators, as well as links and features that may direct them to websites, articles, channel memberships, event tickets, or other promoted locations.
This ad-free experience is compatible with all Google Account-enabled platforms and devices (as long as they’re available on the device), including smart TVs, compatible game consoles, and the YouTube, YouTube Music, and YouTube Kids mobile apps. .user location.
YouTube Premium also offers the ability to download videos and playlists for viewing in ‘offline’ mode. A particularly useful feature for those who want to access content without needing an internet connection. Smart Downloads automatically adds recommended content to the user’s library for offline viewing or listening.
Another notable feature is background playback, which allows subscribers to enjoy images on their mobile phone even when using other applications or when the screen is off. This tool is available on the YouTube, YouTube Music, and YouTube Kids mobile apps (if available at the user’s location) when signed in with an account linked to a YouTube Premium membership.
*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by a journalist and editor.