Since Xiaomi came to the country three years ago, the brand set out to conquer the Colombians not only with its equipment design, but also with its technology. The manager spoke in dialogue with Michael Feng, country manager of Xiaomi Colombia, about the brand’s position and plans for this 2022.
After closing 2021 as the number one brand for smartphone shipments in Colombia and increasing our presence in most of the national region with the opening of eight new Xiaomi stores, we have reaffirmed our local leading position in this segment. industry in the first quarter of 2022
This year, we will continue to bring the best technology in the industry across different market segments to the country so that all Colombians can enjoy a reliable phone with good features for their needs and budgets.
One of the reasons for Xiaomi’s rapid growth in Colombia is that we offer innovative features at very affordable prices, especially in the middle segment, which is the most important segment of the local market. For this reason, No wonder our Redmi Note series has positioned itself as the most popular phone line nationwide in this category.
There is no doubt that the effects of the rise in the dollar directly affect all sectors of the country’s economy, including the smartphone sector. However, Xiaomi’s promise will remain the same over time and in every context: to deliver the most advanced and accessible technology on the market so that everyone can enjoy a better quality of life.
Since 2020, we have started to enter the premium segment strongly in Colombia. This is how with the Xiaomi 12 Series, Our most exclusive smartphone family to date in the country, we want to offer professional quality cinematographic and photographic experiences to the most demanding users.
in the second half of 2021 Apart from the ‘Xiaomi is Colombia’ plan, With the aim of contributing to the economic revival by opening eight new stores in the main cities of the country such as Bogotá, Medellin, Cali, Barranquilla, Cúcuta and Villavicencio.
In the first months of this year, we opened two new stores in Soacha and Bello. In the coming weeks, we will open two more official stores: on June 30 in Pereira (our first Xiaomi Store in the Coffee Region) and another in Bogota on July 7, just three stores to complete a total of 24 Xiaomi Stores nationwide. Presence in the country for years.
Colombians have become more conscious and are not only looking for equipment with good cameras, but also mobile phones with a battery that provides more autonomy, a chipset that offers the desired performance, and even a refresh rate. enable them to visualize their content in the best possible way.
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Source: Exame
