Instagram, the social network owned by Meta, is testing a new feature that will change the way users share their stories. This development will allow people to share content with different audience groups, rather than being limited to their existing list of ‘best friends’.
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The goal behind this update is to give surfers more control over their content and the audiences who can access it.
Until now, Instagram had enabled the option to create a ‘best friends’ list, which allowed users to share their stories with a select group of pre-selected people, excluding their usual followers.
The new function that the social network is testing consists of expanding this possibility and allowing the creation of multiple additional lists to the ‘best friends’ list. This means people can share their stories with specific groups of people, giving them an added level of control over their posts.
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The announcement came from Adam Mosseri, head of Instagram, who shared the news via his news channel on the platform. In their statement, they said they have begun testing to allow users to share their stories “with multiple audience lists.”
Mosseri explained that users will have the ability to create personalized lists, such as family, travel companions, or people with common interests such as cooking.
Configuring these groups will be simple, as a ‘Lists’ menu has been added, allowing you to create new lists and add the people you want. When sharing a story, a menu will appear with all available lists, including the ‘best friends’ list, so Internet users can choose where they want to publish their content.
Meta has announced plans to launch a subscription system where Instagram and Facebook users will have to pay a monthly fee if they want to enjoy these platforms without ads or advertising content on their mobile phones.
This initiative is in response to the recently introduced Digital Services Act (DSA), which bans the dissemination of advertising that uses personal data, with particular emphasis on the protection of young people.
The company needs to get approval from its users in order to offer personalized advertising. This form of advertising represents one of the company’s main sources of income, and due to new European regulations this model may face difficulties.
Previous information from sources close to Meta and reported by New York Times, They hinted that the company was considering a subscription model. Thanks to this strategy, the company was able to adhere to European rules by offering premium versions of Facebook and Instagram without ads.
It is worth noting that, according to sources close to Meta, the company plans to continue the tradition so far and continue the free versions of Facebook and Instagram with advertising in the European Union.
A representative recently emphasized the company’s commitment to “free services supported by personalized ads.” However, they also acknowledged that they are exploring alternatives to comply with European legislation, the Wall Street Journal reported.
In terms of costs, the newspaper in question explains that the subscription fee for accessing Facebook or Instagram in the Desktop version will be around 10 euros per month, with an additional cost of six euros for additional linked accounts.
*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by the journalist and editor.
Source: Exame
