In this digital age, mobile applications have become an essential part of the daily lives of millions of Colombians.
From social media to productivity tools to home delivery services, These applications play a very important role in people’s lives.
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These sandboxes provide: interaction and connection Between individuals, with friends, family, co-workers, and even brands.
The situation is no different in Colombia, and platforms play a very important role in the lives of its residents. On this note, We will investigate which social networks are the most used in the country.and the most downloaded mobile applications last year.
(Continue reading: According to one study, Colombians use an average of 6 to 10 apps).
According to the latest report prepared by Statista 2023The most used social networks in Colombia with millions of users are:
These platforms are Colombians’ connect with friends, share media and stay informed about relevant events and news.
total in colombia 1.89 billion applications between January and December last yearIt represents an increase of 5.5% compared to 2021. Annual spending on mobile and transactional apps per consumer continues to be scrutinized by research organizations.
The most downloaded mobile applications in Colombia are divided into categories as follows: social, financial networks, messaging, shopping and streaming.
Compared to the last two years, Instagram rose two places in the rankingsKwai fell eight places. Google Meet, Qr and Barcode Scanner were replaced by Shopee and Spotify in the rankings.
The full ranking of the most downloaded mobile applications in Colombia in 2023 is as follows:
(Of interest: Online markets app Jokr is leaving Colombia).
WhatsApp and Facebook They continue to be the apps with the highest number of monthly active users in Colombia. The only new thing in this ranking is that X is included and Netflix is out of the ranking.
The ranking of the applications with the highest number of monthly active users in Colombia is as follows:
Finally, to have a broader vision, here are some of the most popular social networks in the world and their numbers:
1.On Facebook: With more than 2.94 billion users worldwide, Facebook is the leader in social networking and is mostly used by Millennials and Gen Xers. It is also a widely used platform for marketing actions.
2.YouTube: The video platform has more than 2.48 billion users and is especially popular among people ages 18 to 44.
3.WhatsApp: The messaging app has 2 billion users worldwide.
4.Instagram: With more than 1.44 billion monthly active users, Instagram is especially popular among young adults ages 18-34.
Social networks and mobile applications play a vital role in the lives of Colombians and offer them a variety of options. communication, entertainment and interaction with brands and services.
Moreover, these trends reflect the global panorama of the most used social networks and their impressive number of users around the world.
MARIA CAMILA SALAS V
DIGITAL COVERAGE EDITORIAL
TIME
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