Meta announced that advertising will be suspended on Facebook and Instagram accounts for users under the age of 18 in the European Union (EU) as of Monday, November 6. This measure was taken in line with the regulations of the member countries.
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The Mark Zuckerberg-led company had already introduced an ad-free version of its platform last Monday as part of its efforts to comply with regulatory requirements. To access this version without ads, users can opt for a monthly subscription of 9.99 euros for the web version and 12.99 euros for iOS and Android.
The Meta initiative aims to comply with the ever-evolving regulations of the European Union, such as the General Data Protection Regulation (GDPR), the Digital Services Act (DSA) and the Digital Markets Act (DMA). The company expressed its commitment to respect the “spirit and intent” of these European regulations.
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According to a Meta spokesperson’s statement to ‘The Wall Street Journal’, the suspension of advertising aimed at children under 18 in the EU will come into effect next Monday, November 6.. However, this measure will be considered temporary and will remain in effect while the impact on the company is evaluated.
Meta’s decision aims to comply with the DSA, which requires any content platform accessible to minors to implement special protection measures to ensure the online safety of these users, especially when their age is known.
Meta, the company behind popular social platforms, announced Next year will focus primarily on the development of artificial intelligence (AI).
This decision marks a significant change in your investment strategy. The company’s CEO, Mark Zuckerberg, shared this strategic direction while presenting financial results for the third quarter of 2023.
Meta has ambitious plans for the coming year, focusing on bringing the artificial intelligence and metadata innovations announced at Connect 2023 to its users.
These experiences will transform the way people use Meta services, covering areas such as streams, messaging, hardware, advertising, enterprise messaging, and interaction with creators, among others.
Artificial intelligence will be Meta’s main investment area next year, both in terms of engineering and computing resources
Zuckerberg noted that its founding model, Llama 2, was downloaded more than 30 million times in September. He also talked about AI-based recommendation systems that drive streaming, reels, ads, and system integrity.
They emphasized that the Quet 3 mixed reality viewer was launched at a competitive price, making this technology the first mass device on the market. They also introduced the next generation of Ray-Ban Stories smart glasses, developed in collaboration with Ray-Ban and integrating the Meta AI assistant.
*This content was rewritten with the help of artificial intelligence, based on information published by Europa Press, and reviewed by the journalist and editor.
Source: Exame
