Mobile applications make our lives much easier and allow us to more easily manage our daily lives by working on projects, managing home automation, creating to-do lists, connecting with loved ones, providing education or monitoring our health. However, it seems that the trend of downloading apps is decreasing.

This is also reflected in the latest study from analytics firm Appfigures. iOS and Android users are downloading fewer and fewer apps. According to the data, 2.3% fewer apps downloaded this year in 2024 Available on Apple App Store and Google Play Store.

However, although mobile app downloads have decreased significantly in 2024, The global economy of the sector is stabilizing. Consumption is higher. Data that means a lower need but higher quality of products and services.

Consumption and downloads of apps on iOS and Android in 2024

According to data compiled by the Appfigures platform, it was not a good year in terms of application downloads. But everything shows that The average iOS and Android user spends more on them. This has helped the global app economy recover from the massive decline in 2022.

2024 mobile application consumption expenditures increased $127 billion on both the App Store and Play Store. We spent a total 15.7% More money than in 2023.

Spending on the App Store is now much higher. Consumption on the Google platform was lower than last year. We don’t know for sure if this means Apple’s App Store higher quality apps; Maybe iPhone users have more purchasing power, or maybe apps are more expensive in general.

Of the 127 billion dollars collected $91.6 billion They came from the Apple App Store.

Global app download / Image: Appfigures

What we do know is that app downloads are decreasing on both platforms. They downloaded one 23% Fewer applications compared to 2023, approx. 110 billion downloads.

Subscriptions keep app stores financially stable

Just as Apple services have helped increase Apple’s profitability, mobile app subscriptions have significantly increased spending for iOS and Android users.

Only 5% of mobile apps offer subscriptions. However They account for 48% of developers’ revenue On App Store and Google Play Store. The 10 most popular applications brought together 13.7% consumption increased by 1.2% compared to 2023.

The most downloaded app of 2024 in the United States was TEMU, currently becoming the most viral online business. 48 million installs.

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