A few years ago, most of the ‘Black Mirror’ series sections seemed advanced to our time. The last and new season, not much, do not need to make spoilers. And more and more, it seems to know more about companies and seem to conquer ourselves based on these data. Fairly, Netflix will prove how much it knows us with a new search function encouraged by Openai’s artificial intelligence.

The search for content on flow platforms is limited to basic filters by gender, actors or directors. Now, In cooperation with Openai, Netflix plans to consult natural language and even moodAccording to Netflix spokesman Momo Zhou, it allows subscribers to express their desires in a much more intuitive and speaker.

Netflix will be like a friend who knows you perfectly

According to reports, Users “something that makes me laugh loudly?” Or “A psychological tension film with unexpected turns?”It opens a universe of possibilities for the discovery of content that is directly compatible with their preferences and emotional state at a given time.

According to a Macrumors broadcast, Zhou explained that. The first stage is carried out with users selected in Australia and New Zealand, especially on iOS devices. The aim is to expand this test to the United States in the coming weeks and months, but a broader implementation plan has not been announced except the Apple ecosystem.

The gradual launch strategy proposes a cautious approach by NetflixPriority to data collection and user feedback before a possible large -scale application.

During the presentation of the results of the company’s first quarter, Netflix CEO Greg Peters emphasized its importance. Optimize the content discovery process as a basic way to offer more value to subscribers. And ultimately, maximize the audience of the productions. In this sense, the search encouraged by AI is offered as a key tool to achieve this goal that facilitates a more organic and personalized connection between the user and the Netflix catalog.

Currently, the new search function will be optional for users who are part of the beta test. As Momo Zhou pointed out, Netflix is ​​in a “learning and listening” stageIt means openness to adaptation and improvement of the function depending on the experience of users.

The implementation of this search is added to other improvements in Netflix’s ongoing user experience, including significant redesigning of the main page of the television application, which has been the first important structural examination of the interface for more than a decade.

Although the test is found in the first stages and with a limited geographical distribution, the potential to transform our interaction with flow entertainment cannot be denied. And of course, even in our moments of artificial intelligence, leisure and entertainment, it is more deeply integrated into our lives.

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