With the last premiere of the ‘F1: The Film, which is the excess production of Apple’s Summer The user of the portfolio application started to receive Push notifications introducing the film. According to the publications seen in Reddit and X, This action sounds like an interventionist adIn such a sensitive application for marketing purposes and even against the privacy and safety guidelines created by the company … For other developers.

In recent years, Apple has expanded its impact on most of the films and programs in Apple TV+. This weekend, ‘F1: The Film’s launch represents one of the biggest film bets to date.

It causes problems other than ‘F1: The Film’ tips

Notification in the portfolio application rejected by users

The notification, which has started to be sent in the iPhone portfolio application, encourages an Apple share offer for F1. This offer allowed users to save $ 10 to buy two or more tickets Using the Applepayten code through Fandango.

As the majority shares, The rejection of this action lies in the nature of the portfolio application: A place where bank cards, addressing and other critical elements are managed. In this context, it is perceived as an attack, especially because it is perceived as an attack on the Push notification Disabling notifications for the whole application is not a suitable solution for mostBecause it will mean losing important warnings about transactions or transitions.

What makes the situation worse Apple seems to ignore its own application review instructionsEspecially the section 4.5.4.

These instructions determine this “Push notifications should not be used for promotions or direct marketing. Unless customers have explicitly choose to receive them via the approval language shown in the user interface of your application, and you do not provide a method in your application so that a user chooses not to receive such messages. “

Ironic that The beta version of IOS 26 includes a new portfolio key to disable such notifications. (“Offers and promotions”), this option Not available in the current version of iOS 18 For most users.

Apple is introducing ‘F1: The Film’ opened in Europe on June 25 and in theaters in the USA and Canada on June 27. At first he made strategies such as presentation of players at the New York Apple Store or a fun trailer that allows the iPhone to vibrate, but the second, I hope it had an inverse effect that was not prone to the possible audience of the film.

Using a basic application for personal finance as an advertising channel, the company not only irritated a part of the user base, but also questioned its own privacy instructions and the use of notifications. Now, Apple did not respond to this, but such an important application is expected to ignore the request of its users. And even better, take it as a precedent.

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