The Walt Disney Company has announced that it has 221.1 million subscribers on streaming platforms worldwide, surpassing Netflix with 220.6 million subscribers for the first time on its service.
However, Netflix’s position as the leading platform is not in jeopardy, as the Disney factory distributes its bid internationally among Disney+ (152.1 million), American Hulu (46.2 million), and sports ESPN+ (22.8 million).
Even so, Disney’s growth in the streaming market contrasts with that of its main competitor, which has lost two quarters of customers. Measures such as charging extra for account sharing or advertising on the cheapest subscription are being considered.
For its part, Disney is unaware of the profitability issues that paid audiovisual platforms are finding in an increasingly saturated market, despite continuing to add subscribers.
Its three services reported poor results in the last quarter, mainly due to higher programming and production costs, resulting in a total loss of $1.1 billion.
Like this, The company announced on December 8 that it will implement a new price structure to make its streaming business profitable.It includes cheaper options with ads and offers new packages, which will make existing plans more expensive.
Since Disney+ launched just two years ago, the most important business conglomerate in Hollywood has focused its strategy on attracting customers to its “streaming” platform, dominated by the launch of fiction from brands as powerful as Marvel and Star Wars.
Similarly, during the pandemic, major studios such as Pixar (“Luca”, “Onward”) and Disney Animation (“Raya and the Last Dragon”) streamed their movies directly, which boosted their subscriber base.
In its final report, The Walt Disney Company stated that it has earned $2,983 million in the last nine months, 62% more than in the same period of the previous year, predominantly thanks to amusement parks.
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Source: Exame
