A group of models from the OnlyFans platform brought back the discussion about visibility limitations on social networks. Adult content creators accuse Instagram of “cloaking” their posts, thereby causing a drastic decrease in engagement with their followers.
it’s called ‘shadowban’ is the app where the giants of the networks will veto users’ content as a sign of punishment for breaking community rules or not being successful enough in some cases. Of course, they do not go to extreme measures such as closing the account.
The turmoil resulted from a lawsuit filed by a law firm against Instagram, the photo and video network, which is part of the Meta holding. described the models’ accounts as terrorists. So, they suffered from ‘shadowban’ to reduce their visibility.
“I was furious when I heard that my content might be on the terrorist watch list. When my traffic on social networks dropped significantly, I was angry that it was affecting my income,” he said.
The subject has more edge. Women accuse OnlyFans employees of bribing Instagram executives to add their accounts to the list. The adult content platform assured that this was an “unfair” lawsuit, in statements quoted by the ‘BBC’ agency, and declined to provide further details.
Instagram also did not refer to the lawsuits. They hope the process will proceed before the judicial courts.
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The penalty isn’t just for ‘influencers’ of the most popular social networks like Facebook, Instagram, YouTube, TikTok or Twitter; It is also used in games. An example is Pokémon Go. Niantic, the company that developed the video game, applied ‘shadowbans’ to gamers who broke the rules.
“If you’ve forgotten how Pokémon Go works, it’s an artificial reality game that forces players to move around in the real physical world to find and catch Pokémon. People automating this process with a ‘bot’ take away the fun of the game,” reported the ‘Wired’ environment a few years ago.
Those affected only found low-value Pokémon, no matter how much they searched. Unlike video games, where you have to stop using such cheats, the punishment on social networks can be long.
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For people living on social networks, it could mean a lower income as they earn based on the numbers their content has, as OnlyFans models criticize. For example, if a TikTok user is shadow-banned for a month, it could mean a major recession in his career on the social network, causing him to give up that activity or have to redo all the work.
However, the veto could be extended to include public figures such as politicians. During Donald Trump’s tenure as president of the United States, some congressmen condemned Twitter for hiding them from the ‘timeline’ or the network’s timeline because of their right-wing positions.
On the other hand, the platform said in a chat with media ‘Vice’ that the app responds to the need to combat ‘troll-like’ behavior and make users more visible who contribute to ‘healthy conversation’.
The reasons are presumed to be non-compliance, although nothing has been confirmed by any platform. So, if you violate the terms and conditions of social networks, you can get a ‘shadowban’. The most obvious are:
Use ‘bot followers’ (bot followers) to increase numbers.
Use spam (inappropriate or unnecessary messages as well as unsolicited advertisements).
Post content that is not suitable for the app. If you upload content that doesn’t comply with the app’s terms and conditions, you’ll likely get a complete ‘ban’ from a ‘shadowban’. It depends on how serious your post is.
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Use hashtags banned by the social network. There are some tags that are used to display inappropriate content (sexual, violent, etc.). This is why many platforms shadowban these hashtags. And if a user uses it, even if they don’t know why, the ‘app’ could be penalized for assuming that they created this type of content.
Being a kind of silent punishment, no platform informs users. However, there are ways to tell if our profiles on social networks have received a ‘shadowban’. These are imprecise so you have to consider all of them to assume you get this ‘penalty’.
Your posts, tweets, stories, among others, receive fewer interactions, comments or ‘likes’ than usual. If there’s a pattern and the numbers have dropped for no reason, shadowban is probably explaining it.
It is recommended to read the terms and conditions of social networks to avoid problems. In addition to knowing these, you must implement them so that your content does not violate community standards.
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