Aim offered a virtual assistant via WhatsApp aimed at helping for entrepreneurs to learn about digital marketing.

It is possible to access workshops from an automated conversation. Facebook, Instagram and WhatsApp Business completely free and in Spanish. Its focus is on further democratizing access to relevant content for small businesses across the country.

This assistant is a helpful ‘chatbot’ already available in other languages. educating more than 63,000 people worldwide.

“We know that internet speed or computer access can be difficult, so providing simple and organized educational access is another way for us. Meta demonstrates commitment to small entrepreneurs in Latin America”, said Judith Guitelman, regional leader in business education at Meta.

According to the Colombian Chamber of Electronic Commerce (CCCE), digital sales of SMEs between April and June of this year 13.5 billion pesos.

This represents an increase of 53.3 percent over the same period of 2021. Therefore, these entrepreneurs need the best tools to increase their profitability, which is why the company wants to help with this process.

Considering that today 54 percent of SMEs in Colombia use Facebook and Instagram to manage their digital sales, According to data provided by a Brother International Corporation survey, Meta is offering this new tool to continue democratizing access to content and promoting the country’s economic growth.

Users interested in education should only go to or To send A message via WhatsApp at +52 55 7005 5622.

From then on, the ‘chatbot’ will work simply and quickly: by sending a “hello” a conversation will start and you can choose from the following options, for example, Learn how to create a Facebook Page or Business Profile on Instagram, tips on what to post on platforms, how to increase content, among other practical lessons.

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Source: Exame

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