He is the king of the market. And it looks like it will continue to be so in the years to come. Apple iPhone The only smartphone that can maintain sales figures Despite iPhone sales falling 14% over Christmas in a market that has continued to decline since the 2020 health and economic crisis.

The latest data collected by the company Canalys shows that global smartphone market fell 13% in the first quarter of 2023 compared to the same period last year. The sales figures of the main manufacturers have dropped drastically, with the exception of the iPhone.

Decline in smartphone sales in 2023

channels reported that global phone sales fell 13%. 269 ​​million units Sold in the first quarter of 2023 (January – April). Apple tops the list of smartphone manufacturers, beating Samsung, but the South Korean multinational has recently reclaimed its position.

“Samsung’s performance is showing some signs of recovery after a tough 2022. The mid-range price segment has started to recover after the big drop last year.”

While Samsung gains market share, 22%Apple’s market share twenty one% in the global smartphone market. It’s a very small margin that could change over the next few months. Regardless, all companies’ sales fell from last year. excluding Apple, which grew 3% Compared to the same period of 2022.

Canalys sales figures in the first quarter of 2023

Canalys data reflects this Samsung has sold a total of 60 million units Number of smartphones in the first quarter of 2023. Apple managed to sell 58 million iPhones. Apple sold 56 and a half million units in the same quarter of 2022.

Canalys data shows that the only company growing during this period is Apple.

In this way, Apple became the only company to have it. small growth margin in a market where smartphone sales have been declining for several years.

• Manza: 3%
• SAMSUNG: -18%
• Xiaomi: -22%
• What’s going on? -8%
• Live: -17%

The decline in global smartphone sales started with the 2020 pandemicSince then, consumers are buying less and less smartphones. Although, perhaps it all stems from the fact that smartphones offer a much longer lifespan or the lack of innovation in the mobile phone industry.