The company is testing a new feature so people can directly search and find larger companies. What’s up?. The purpose of this is so that customers can start a chat quickly and businesses can be discovered by customers without much protocol.

The test is conducted in a small number of countries, including Colombia and Mexico in Latin America, where selected businesses will be easily discovered with a simple word search. by pressing or typing the first letters of each brand.

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“This new WhatsApp feature makes life easier for brands and consumers. Part of what we did with WhatsApp Business was to start a jingle for our chatbot. Donna Kremer“, the company said in a statement.

WhatsApp added that they, as a company, are very excited about this new tool and that they think it could be a new version of the yellow pages, the classic book with links to all kinds of companies.

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Source: Exame

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