The TikTok social network is spreading all over the world. With 15-second videos, internet users found clips to have fun, learn and travel on the platform… And as it is known, they will soon be able to explore the field of video games.
According to figures from the private portal ‘Statista’, the Chinese company has around 700 million users. Millions of people are interested in the gaming world, so TikTok is considering adding a special tab.
The social network has been working on this since 2020: Assaf has hired Sagy as a global leader in the field and a prominent expert at other technology companies such as Intel and Snap.
“TikTok has proven its worth by helping consumers discover what is fun, valuable and popular. I look forward to working closely with all gaming companies globally to help make TikTok a central foundation in their marketing strategy, Sagy said in a LinkedIn post.
(Read: What is the meaning of the trending word ‘calm’ on TikTok?).
Following his words, the first TikTok video game event -TikTokMadeMePlayIt- was announced. It will take place on November 2, hand in hand with the main companies in that market: Electronic Arts, Homa, VNG Corporation, Playtika, NetEase Games and 2K.
It is expected that it will be officially announced when the game section will be put into service on the social network that day. As explained by ‘Fortune’, Internet users are known to find a specific button on the homepage in the coming weeks that will take them to a wide variety of mobile games.
It is speculated that the programs may be from ByteDance, a technology company that owns TikTok.. Her titles include Girls Chronicle: Idle Heroine and Mobile Legends: Bang Bang. However, it may include other developers as it has alliances with more video game studios like Zynga, the creator of High Heels!
(You can read: Phil Spencer was going to reveal Keystone, which would be his new Xbox console).
“The future of gaming happens here and on TikTok. Leading publishers are launching games as culturally relevant entertainment properties on our platform, building communities and encouraging wider entertainment audiences to discover and play,” said TikTok of the upcoming event.
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Source: Exame
