“Colombia is a very relevant country for the mobile industry.“, In 2022, Xiaomi’s local manager Michael Feng assured in an interview with EL TIEMPO.
Since its arrival in the country in 2018, it has become one of the most requested tech companies by Colombian consumers.
According to Feng, Latin America was one of the fastest growing mobile markets in 2021, and Colombia was no exception: the number of connected mobile devices in the country reached 60.8 million that year1.9 percent more than in 2020.
Therefore, this brand is already quite well known in Colombia mainly because of the relationship between quality and price it manages and One of the most purchased essential brands is Redmi: Redmi 10A, Redmi 9A, Redmi A1, Redmi 10C, Redmi 10 are the latest models released by the company in 2022.
They have high-resolution cameras, vibrant color displays, high-capacity processors and long-lasting batteries.
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According to the proprietary technology portal ‘Xataka’, the first Xiaomi sub-brand was launched under its name in 2013. hongmi for China and red rice for other regions in which it has been operating until then.
Symbolism is very important to the Chinese when it comes to business. red rice one means red rice A variety of rice grains grown in Asia and deeply rooted in culture in China, especially traditional medicineas described on its website by the famous Mayo Clinic.
Despite its great cultural value, the company felt that the rest of the world did not understand the meaning and importance of this product for the Chinese, so it decided to leave only the color red.
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This is of great importance to the Asian giant as it represents good luck; but it is also known around the world for its association with passion, love and power.
Therefore, The marketing team decided to combine the word red, which comes from the word millet and is phonetically linked to Xiaomi, and the syllable mi.: A grain also very popular in China, symbolizing the fruits gathered after a bountiful harvest.
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