The Chinese company Xiaomi, which has existed in the country for only 3 years, is the leader in shipments of smartphones in Colombia.It was pointed out that this was revealed by Canalys and the company, which ranks first in the sector at the national level, had a market share of 32 percent in the first quarter of this year.
In Latin America, Xiaomi consolidated its third position with a 14 percent share and a year-over-year growth of 18 percent (highest among top 3 players on a regional scale); At the global level, the company consolidated its presence as one of the top three brands in the industry in smartphone shipments, surpassing only Samsung (24 percent) and Apple (18 percent) with 13 percent market share and 20 percent annual growth.
According to Jun Lei, founder of XiaomiThe brand’s mission is to provide people with state-of-the-art mobile phones. Like Samsung or iPhone, but at a low price.
Its name is derived from two words: Xiao, meaning small, and the word ‘Mi’ is rice.
So Xiaomi will be read as ‘Small rice’, the purpose of the name is based on the consumption habits of Asians as there is no shortage of rice in the home and hence the meaning of the brand, because Smartphones also have its purpose. It is a universal product and is not missing in every home.
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Source: Exame
