Ecommerce Nation’s annual guide offers users guidelines to have a different strategy for each app.
We show you how you can use networks like Facebook, YouTube, Tiktok, WhatsApp and Instagram, among others.
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– What can you do: Build a community, distribute products, promote graphic pieces to attract customers.
– Tips: use app advertisement; can go viral with humor; prefer visual communication (pictures or videos).
– Sectors where it is most beneficial: food, fashion and entertainment.
– Accounts to view: @NYXCosmeticsUK, @zarahome or @justhype.
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– What can you do: create a brand, humanize it, find more customers, add a new dimension to your products.
– Tips: invest in good video equipment; develop a strong visual identity; create lists and collaborate with more creators.
– Sectors where it is most beneficial: news, entertainment and education.
– Channels to watch: Lego, Red Bull, Disney or Coca-Cola.
– What can you do: Build communities, have an alternative communication channel, build relationships with customers and respond quickly.
– Tips: develop a website with your catalog; share product news across states; Share news about your company.
– Sectors where it is most beneficial: editing and fashion
– Users to view: Adidas, Flipkart, KLM or Makro.
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– What can you do: create a visual universe around your brand, visually promote products, connect with a younger audience and approach influencers.
– Tips: be original and spontaneous in stories and reels; reach influencers; Develop an identity.
– Sectors where it is most beneficial: fashion, food and tourism.
– Accounts to view: @oreo, @glossier, @telfarglobal or @privacypls.
– What can you do: Reach a much younger audience, create challenges that will go viral, create content tailored to trends and humor, benefit from greater audience engagement.
– Tips: take advantage of existing effects; Create trends and challenges, don’t take yourself so seriously.
– Sectors where it is most beneficial: beauty, music industry and finance.
– Accounts to view: Netflix, Duolingo or Ryanair.
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– What can you do: Communicate two-way, connect with your consumers, attract people to your website, have an additional sales channel.
– Tips: automate with the maximum possible use of available tools; Respond to requests from your Facebook page; Answer questions or suggestions.
– Sectors where it is most beneficial: beauty, finance and fashion.
– What can you do: Build your brand, search for skills, promote your expertise, recruit employers, network and be more visible.
– Tips: Pay attention to posts that spark your curiosity, post regularly, and develop a storytelling strategy.
– Sectors where it is most beneficial: information, technology, health and construction.
– Accounts to view: E-Commerce Nation, Slack, Semrush or Hubspot Technology.
– What can you do: Reach younger audiences, build relationships through live formats, promote products with more direct marketing, and host live shopping sessions.
– Tips: Invest in quality equipment, create entertainment relevant to your audience, and host regular meetups and broadcast sessions.
– Sectors where it is most beneficial: IT, Games, Technology.
– Users to view: Doritos, Monster Energy, Ubisoft or Wendy’s.
– What can you do: Connect with your community, promote your products through augmented reality videos and photos, create viral content, find a way to unleash your experience.
– Tips: Invest in filter creation; Be natural, spontaneous and creative.
– Sectors where it is most beneficial: Fashion, beauty, fun.
– Signs to watch: Bumble, Shein, Taco Bell or Amazon.
– What can you do: respond instantly to requests; Build servers of any size, communicate comfortably, develop communities.
– Tips: Create a server to share information from your own community; Promote the values of different viewers and presenters.
– Sectors where it is most beneficial: Games, sports and culture.
– Users to view: Gucci, Adidas, Samsung or StockX.
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Source: Exame
