Today, social networks have become vitally important for providing visibility to new companies. It also has multiple benefits such as: help increase the reputation of your business, convey the characteristics of your products, win leads, build trust, improve communication and more.
Likewise, networks are an excellent bridge to drive traffic to your website, blog or e-commerce. It is worth noting that they are also an excellent tool for businesses that want to eliminate geographical and time barriers.
It’s also a great alternative for emerging companies, as it allows you to do market research, listen to what the brand’s users have to say, and even do a competitive research.
Finally, You will also be able to better understand your target audience, their demands and needs.
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According to the ‘Esic.edu’ education portal, the first thing It is necessary to consider the type of business you have and the target audience you want to have, Therefore, we will explain what each app is for so you can see which one is the best option.
This platform is normally used by people when they are distracted. In this sense, it can be a good option if your company is linked to leisure activities such as cinemas or travel agencies. Other companies that can use it are those that do not cater to a highly segmented audience such as real estate, baby goods, among others.
But, Facebook has a great feature and it is for B2C type businesses (Business to Consumer or business to customer in Spanish)perfect as it helps you find your ideal niche or a thematic group.
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This social network is used at a professional level, which makes it perfect for B2B companies (Business to Business or business to business in Spanish). That is, a business transaction between companies.
Users of this social network usually use it for two things: getting a job or Networking. For this reason, It is an excellent tool for disseminating content about the professional industry or its services.
Twitter is an instant and volatile tool. In this sense, It’s important to be consistent in posts and tweet several times a day and engage with users. If you do not do this, it will be very difficult for your company to introduce itself in this way.
This social network is perfect for B2B and B2C businesses as it has different types of users. It’s important to post interesting content that grabs people’s attention.
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According to the aforementioned web portal, this social network has higher interaction than other social networks. This means users interact with the content much more.
It is important to note that this social network is photography-based, so you will need quality material to impress your audience. It can be used by B2B companies as well as by B2C.
DANIELA LARARTE ASAAD
DIGITAL SCOPE WRITING
TIME
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