Barbie will be forever with Oppenheimerone of the films that revived cinemas after the infection and the effects of the COVID-19 pandemic, which at times seemed impossible.
Greta Gerwig film starring Margot Robbie. continues to collect millions at the box office and good reviews after succeeding, in the opinion of many, in turning the perfect doll ecosystem into a story that points and parodies, but above all, criticizes the standards set by gender roles that the figure of Mattel has accurately maintained among girls for decades.
The toy maker (the first to be parodied in the film) has found a new goose that lays golden eggs. and it seems that he will do his best to prolong the effect with merchandising And, if he agrees to more parts (which seems difficult), sequels or derivative products are possible.
However, before the creation of Barbie Robbie, there were many attempts to make a live-action movie out of his best-selling toy. A path that was very uphill and which, of course, was never rosy.
Agreements with Universal or Sony remained in the ditch until the signing that spawned the current film with Warner. Also many other actresses who were candidates and ended up almost leaving.
This is the story of all those movie Barbies (both flesh and blood) that may or may not have been:
2009, first attempt at making a Barbie movie with Universal and Sony.
Development of a film based on the Barbie toy line began in September 2009.when it was announced that Mattel had formed a partnership to develop the project along with Universal Pictures.
Five years later, in April 2014, that project was still put on hold and Universal lost the ability to exercise the rights (a common clause that, for example, also affected it with Marvel at the time).
Shortly thereafter, Sony Pictures emerged as a candidate to produce the film. At the time, filming was expected to begin later this year with names such as Diablo Cody (June) to the script and Amy Pascal (Spider-Man: Homecoming, Molly game or Mail) into production. But there was no Barbie, and Amy Schumer appeared. Although not for long.
The comedian and actress began talks for the role of Barbie in 2016, but in March 2017, Schumer pulled out of negotiations. In 2023, he revealed that he left the project due to creative differences with the film’s producers at the time.
From Amy Schumer to Anne Hathaway (before the discovery of Robbie Brenner)
In July of the same year, Anne Hathaway has become a representative of Barbie. To sign her to a contract, Sony Pictures asked Alethea Jones, who had worked with Hathaway on several independent projects, to direct.
The woman who will forever change the course of Barbie in the movies was not the one who played her, but Robbie Brenner, who entered as a producer in 2018.
However, the woman who will forever change the course of Barbie in the movies was not the one who played her, but the one who joined as producer in 2018, Robbie Brenner. He was hired directly by Mattel CEO Ainon Kreutz.
Brenner, has made more than 30 films in his history, among which stand out Dallas Buyers Club or Intuition– entered the project with the mission entrusted by Kreitz: to return the rights to the Barbie film from Sony and offer them again.
And so it happened. Shortly thereafter, the project was sponsored by Warner Bros and parts began to take shape. Over the years, Brenner was credited as the man who got the project on track.
And finally Barbieland comes true
Margot Robbie was in talks for the role of Barbie almost from the beginning due to her connection to Warner. Brenner then partnered with Robbie’s production company LuckyChap Entertainment with Robbie’s husband Tom Ackerley as an associate producer. Robbie’s casting was confirmed in July 2019.
Later on the production arrived signing Greta Gerwig, which she accepted on the condition that her partner, Noah Baumbach, also wrote the screenplay. Robbie, who has become an icon since the beginning of the project, in addition to being just an actress, said the goal of the film was to shatter expectations and give the public “what you didn’t know you wanted.” And for many it is.
Source: Hiper Textual
