Miracles does not live up to expectations. Not only with critics, where most of the specialized media agree that the feature film is largely worthy, but also at the box office, which is what matters most to Disney. In fact, the new House of Ideas may have the worst start in the history of the Marvel Cinematic Universe, and that’s no small problem.
According to deadline, Miracles It doesn’t generate enough interest., at least in the United States, Disney’s most important market worldwide. As of Friday, the estimated fundraising total was just $21.5 million. Over the weekend, the total was no less disappointing: from 47 to 52 million dollars.
If these figures are confirmed, Miracles would have signed the worst premiere of a Marvel film in a North American country.. And be careful, because the panorama of other countries looks equally alarming.
“By all accounts and from all sources, this is a disastrous result for a $200 million Marvel Studios film.”
Five Nights at Freddy’swhich is still playing in cinemas, has passed Miracles – if we take into account only the premiere -. A few years ago, when the Marvel Cinematic Universe was at its peak, this situation would not have been possible. However, Marvel’s output, both in film and television, is currently going through a very difficult phase.
When Miracles, not only had a disappointing premiere at the box office, but critics destroyed it. As of this writing, it has a 62% recommendation rating on Rotten Tomatoes. Of course, the audience share increases to 85% – a common occurrence on this platform.
IN deadline They note that another factor that may have caused the initial box office failure is lack of promotion. Miracles“Like many films, it had to slow down its marketing strategy. Cause? The actors’ and screenwriters’ strikes, which ended recently, have paralyzed any promotional activities. However, Disney had some wiggle room. Taking advantage, for example, of Comic-Con 2023 in San Diego, which had no advertising Miracles despite the large presence of fans. Strange…
Finally, Marvel Studios’ desire to figuratively combine television production with films cannot be ignored. It is increasingly clear that many fans for one reason or another do not watch the series. So when a character introduced through Disney+ appears on the big screen, audiences aren’t eager to go to the movies. This, of course, applies to Ms. Marvel.
Disney won’t wait to see how it works Miracles at the international cash desk for decision making. In fact, they have already taken on a very important matter. In July of the same year, Bob Iger, Disney’s chief executive, announced that They will produce less Marvel content and star Wars because viewers no longer see them the same as before. The above, of course, creates economic problems for them. Therefore, their plan is to reduce investment in both franchises and prioritize quality over quantity.
Source: Hiper Textual
