An important record that was broken by the film “Anyone But You”

Anyone but you It’s a success no matter how you look at it, especially for the romantic comedy genre, which has been on the decline in recent years. This is despite the fact that it debuted on Christmas Day to mediocre box office returns and lukewarm reviews. But thanks largely to Tik Tok and fan feedback, the film was a surprise. Both in terms of revenue and in the opinion of viewers, it ultimately became a triumph of cinema, based on the love and chemistry of the actors.

But there’s also another milestone worth celebrating in the story starring Sydney Sweeney and Glen Powell. The fact is that it has become one of the most profitable projects of 2023. Unlike other films, the film not only did not drop in price the weekend after its premiere, but also increased its box office receipts by 45.6%. A rare occurrence that got worse as the weeks passed.

According to a page specializing in collecting NumbersIn the first weeks of February, the film surpassed the mythical $100 million mark at the global box office. But the success that opened on North American soil with $64.2 million is more evident outside the country. Internationally, it managed to gross $36.0 million. This figure far exceeds the film’s original budget of $25 million. Taken together, all of the above turns a feature film into a showcase. that romantic comedy is once again becoming one of the public’s favorite genres.

An event that surprised Hollywood

Anyone but youran a short but intense advertising campaign that focused on the main characters and possible off-camera romances. This challenged the analysis of various specialist media outlets, which claimed that romantic comedy was at a particularly low standard. However, the film managed to captivate Gen Z, making the charming end credits a viral challenge of immense popularity.

Gradually, the film became a source of interest for a completely new type of audience, which also kept it on the most watched list for over a month. With its emotional story based on the work of William Shakespeare, Lots of noise, few nuts, showed that mid-budget films were still viable. That after the shutdown due to the health emergency caused by the pandemic, Romantic comedies were eventually moved to subscription services.

But Anyone But You, released alongside the Christmas hit Wonka, showed that the romantic comedy is still one of the audience’s favorite genres. Moreover, it can be a beneficial choice for projects that do not require expensive special effects or a particularly famous cast.

The return of the traditional romantic comedy

Anyone but you, being a breath of fresh air for the romantic comedy genre, is good news for studios. This indicates that moderate-budget productions may becomethe impact of a market oversaturated with expensive offers.

With a charming cast, a well-told story and a clever marketing campaign, Will Gluck’s film opens new doors. to a cinematic novel. The best news that a film’s success leaves behind.