Netflix I would consider offer a free plan with ads. The video streaming service is looking for alternatives to generate more revenue, and one of them is ad-based subscriptions. The company could launch this service in countries where free TV channels are popular.
According to a report from BloombergNetflix is considering offering a free, ad-supported subscription. Sources close to the company note that the streaming giant is looking for ways to increase its audience. One of them is free plan in select countries in Europe and Asia.
Unlike a cheap subscription with ads, the free plan will only be offered in certain markets. Netflix executives are discussing the possibility of launching this membership, according to sources. Germany or Japan, countries where free TV channels are relevant. The idea was to expand the user base through an advertising-based service, a concept familiar to people in these countries.
If this is confirmed, this This isn’t the first time Netflix has launched a free plan.. The company conducted a pilot in Kenya in 2021, offering a free subscription on Android devices. Users could enjoy TV series and movies on their mobile phones, even with free downloads, although this experiment lasted only two years.
At the moment there is no specific strategy. Free Netflix Subscription is at a preliminary stage and everything can change. What is clear is that the company will not offer it in the US and other countries where it has a significant subscriber base.
Netflix’s ad-supported plan works
The idea of a free Netflix subscription is not a minor one. The company has seen significant growth since launching its ad-supported membership. According to the company, Netflix has 40 million low-cost plan subscribers.
A study carried out by Kantar found that Spain is one of the countries that prefer a cheap plan with advertising. According to, four out of ten new subscribers chose the version with advertising. Despite the good response, the company failed to surpass Prime Video in the last quarter of 2022.
The launch of this membership has helped the company build an advertising business, so Netflix is already thinking about the next step. Free subscription with advertising This will help you reach people who cannot pay for the service.. The company could adopt the same strategy as in Kenya, where the plan is limited to mobile devices and access to other devices is offered in exchange for a monthly fee.
Whatever the path, Netflix still has a problem to solve: content. The company needs to enter into contracts to broadcast sporting events, concerts or any other event that is of interest to the audience. The Champions League, a Taylor Swift concert or Messi’s MLS matches are catalysts for advertisers, and tech companies know it.
While a free ad-supported Netflix subscription is in the plans, we’d dare say it won’t come to fruition in the not-too-distant future.
Source: Hiper Textual
