The plaintiffs argued that such surveillance misleads users into thinking they have control over information shared with Google. The company claimed that although Incognito mode does not save history on the device, sites can collect user data during the session.
Google’s internal emails were presented as evidence, allegedly showing that management knowingly monitored the use of Incognito mode to sell ads and analyze traffic. The lawsuit accused Google of violating federal wiretapping laws and California privacy laws by demanding up to $5,000 from each affected user. Considering the millions of Incognito mode users since 2016, this amount has reached an impressive $5 billion.
Source: Ferra
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