Amazon announced Prime Video update improves navigation and choose simplicity. The streaming video service’s new user interface also addresses one of its main problems. From here on It will be easier to distinguish paid content from that which is included for free. additionally in the subscription.
The tech giant has released a statement warning of changes coming to Prime Video. The most striking element of the updated user interface is top menu offering direct access to various sections services such as movies, series, live TV or sports. If you have a subscription to a channel, a link will be added to the navigation bar.
The top menu reduces the number of steps required to access content when scrolling through Prime Video. The navigation bar also includes direct access to Prime, where we can browse movies, TV series, or programs included in the Amazon subscription. Although this option is already offered as a giant round button in the current interface, accessing it requires scrolling down the catalog.
Another important adjustment is related to paid content. Amazon said it will more clearly show shows or movies that are not offered on Prime Video. User Interface will add Max, Paramount+, MGM etc logos directly to the image content so that people can easily identify which service they belong to.
Indicators will be visible on the carousel and title cards.. Amazon won’t be leaving the yellow shopping bag icon for paid content, so we won’t suffer anymore from rentals mistakenly activated by a family member.
Prime Video to Use Amazon’s AI
Having invested a million dollars in developing language models, Amazon wants to integrate artificial intelligence into all its services. In the case of Prime Video Generative AI will offer improved recommendations through collections. The service’s algorithm will group films or series adapted to your interests through the “Made for you” section.
Prime Video It will also rely on artificial intelligence to simplify content descriptions.. This way we can quickly see the title description without having to scroll or click buttons. This is very useful, especially for those series or movies where the synopsis is replaced by the critics’ opinion. New York Times or Chicago Tribune.
The technology company noted that Personalized recommendations will be powered by Amazon Bedrockan AWS service for building artificial intelligence applications. Recommendations will be continually updated as you consume content.
The new Prime Video user interface will be available starting today. Since the rollout is gradual, it may take some time to reach your country. The good news is that this update will also be applied to older devices to optimize performance and reduce fall behind.
Source: Hiper Textual
