The strategy that made it possible Netflix Differentiating itself from regular television and its competitors for several years was to release all episodes of its series at the same time. “All episodes available now” was a fairly common phrase when a new season of original productions was launched. However, this is no longer the case.
Netflix has started in 2022 divide the seasons almost the entire original series in two or more blocks. So, for example, if one consists of 10 episodes, the first 5 will appear on the streaming platform on a certain day, and the remaining five will be added about a month later.
This is what we saw back in season four. Very strange thingsthe first seven chapters of which were released on May 27, 2022, and the last two on July 1 of the same year. The same thing happened with the third season The Witcherfive chapters of which premiered on June 29, 2023, and three more on July 27.
Similar situations occurred this year with the third season of the series. Bridgertons and the fourth of Emily in Paris. Although, perhaps, the most extreme case is the case Cobra Kaisince its latest season was split into three blocks, with the first five parts premiering on July 18, the same number on November 15, and the final five at some point in 2025 to be determined. But why is Netflix doing this?
Netflix Series and Season Blocking
The reality is that Netflix did not comment publicly why he moved away from simultaneous releases and decided to split the seasons of his series into blocks.
How well does this contribute? GQ SpainThere is speculation that the streaming platform may have made the decision following the Hollywood writers and actors strikes in 2023. With the industry slowing down for much of the past year due to union conflicts, it is logical to assume that they segmented content for let it last longer and cover up the calendar irregularities due to postponed premieres.
It’s possible that the shutdown has reinforced Netflix’s pivot to this strategy. However, as we’ve pointed out before, the fact is that the company has used this practice before. Season 4 Case Very strange things In 2022 this will be proven.
Another possible reason for this decision may be purely commercial. After a memorable drop in users in July 2022, Netflix focused on Maximize your subscriber countThe company introduced a cheap ad-supported plan and declared war on shared accounts as part of the campaign, and also decided to cut back on original movies and TV shows to focus on their quality.
Keeping customers hooked may be the key
So the segmentation of their series premiere could have been due to maintain customer interest that they may be fans of a particular production. If a user pays Netflix just to watch a marathon Cobra Kai and then you cancel your subscription, you can now keep it active for a few more months. The same applies to other offers that have not yet reached their final season.
It’s unlikely that Netflix will come forward anytime soon to explain why it took this action. such fierce competition In the streaming segment, major players in the secure segment are unwilling to reveal their secrets and strategies to their main competitors.
Source: Hiper Textual
