Despite requests from actors, directors, screenwriters and other specialists, Disney and other studios continue to work hard to develop artificial intelligence for their films and TV series. As such, the House of Mouse has just launched a new initiative through which it hopes to transform its entire creative output in the coming years.
Reportedly WrapperMultiple sources assured that Disney is working on an artificial intelligence initiative that will involve “hundreds” of people across the company. The focus will be on post-production and visual effects for film and television productions. At the same time, this could also include aspects related to theme park and other experiences, although “this will not affect customer service.”
There aren’t many details about Disney’s future plans at this time. One of the insider sources clarifies that although the studio is developing its own initiatives in the field of artificial intelligence, they will not be as large-scale as others indicate. In any case, they note that it is too early to say when an official announcement about the project will be made.
Disney and AI
“Disney has always been committed to technology partnerships. It makes a lot of sense for Disney to put a lot of emphasis on this and also dedicate significant resources to it,” explains LightShed Ventures analyst. Rich Greenfield. In fact, the CEO of the company, Bob Igerhas already defined AI as just another tool in the past. “Focus not on its ability to be destructive, but on its ability to make us better people and tell better stories. And not just better stories, but reaching more people,” he explained at a Canva Create presentation in May.
Disney has already used artificial intelligence in certain productions many times before. For example, it helped developers elementary in aspects such as the movement of its characters, which were created from pure natural elements such as fire and water. They also used it in series like The Mandalorian create Luke Skywalker a more realistic young man or Secret Invasion for entry. However, more rigorous efforts to study AI represent a radical change.
The technology sector and even Wall Street have already reacted to this news, despite the paucity of published data, reports Wrapper. The imminent arrival of this Disney initiative will mark a complete change in direction for the industry. And this comes at a time when Hollywood is trying to figure out how to embrace new technology despite pushback from the creative community. For example, at Marvel Studios and team AvatarThe visual effects departments have just unionized, and one of the big conflicts is the use of artificial intelligence.
In addition, Disney has made significant cuts to its creative staff, laying off up to 4,000 employees in the spring of 2023. By the end of that year there were already 7,000 layoffs. A new wave occurred in September this year, affecting about 300 people. The culmination of the artificial intelligence strategy could lead to new mass layoffs.
Source: Hiper Textual